Our mission
Ski resorts have the most beautiful product in the world. The mountain
itself, alive and changing every day.
The tools to show it were built for a time before smartphones. So a mountain
ends up represented by a static paper map and a few photos on a website. None
of which can keep up with what the mountain actually is.
Corvar is how a mountain meets its guests today. A living, interactive map
for the people who came to ski it. A home for everything operators know
about it.
How we got here
Corvar started as a family project.
We kept skiing new resorts and wanting to know what skiing there was actually
going to be like. The trail map told us where the runs were. It didn't tell
us what they felt like. We built TahoePow
to fix that for Tahoe. Recording every trail and lift at every resort, one
by one.
A year into it, we noticed something. The videos only made sense paired with
the map. The map was the part of the experience the resort owned. And it
hadn't moved past paper.
That's when we started Corvar.
Then we spent a year doing the homework. We talked with marketing directors,
mountain ops leads, and IT teams at more than a dozen ski resorts across
North America. We asked what mornings looked like. What broke on powder days.
What they'd fix if they could fix anything. We heard a version of the same
answer at nearly every resort:
We create all this information about our mountain. We just don't have a good
place to put it.
We believe the map a guest holds should be as alive as the mountain they're
standing on. Guests should be able to see what their day will feel like
before they leave the parking lot. Resorts should be able to show off the
work they do, every day, on every run.
The ski industry built its digital infrastructure before smartphones existed.
That wasn't a failure. It was what was available. What's available now is
different. That's what we're building.
How we work
We build alongside the resorts we serve. Every feature starts as a
conversation with a marketing director, a mountain ops lead, or a guest
services manager — and ships only after it's been proven on a real
mountain.
- Customer-led. Roadmap shaped by the resorts using Corvar today.
- Operator-friendly. Tools that fit into existing workflows, not new ones to learn.
- Mountain-first. If it doesn't help on a powder day, we don't ship it.
The team
Founders
Co-founder & CEO
Brian Sallee
Brian spent fourteen years co-founding Dozuki, where he led sales and partnerships building software that helped manufacturers digitize work instructions and training. He learned what it takes for an operator to trust software with the front line. That is the experience he is bringing to Corvar.
At Corvar he leads product, sales, and the relationships with the resorts using the platform.
Why he is here: every time he and his family tried a new resort, the question was the same: what is it actually like to ski here? He decided to help resorts answer it.
We knew two things going in: the static trail map was ripe for disruption, and video needed to be part of how guests experience a mountain digitally. What we didn't know was what resort teams actually needed to make that real. That's what the last year was for.
Co-founder & Director of Marketing
Christine Sallee
Christine spent nearly a decade as a postpartum nurse, caring for families during some of the most important hours of their lives. She brings that same attention to Corvar, the kind of care that notices the small details.
She also co-created TahoePow, the family project that became the seed for everything we are building now. The pattern she saw recording trails one chairlift at a time is the pattern Corvar is built around.
At Corvar she leads marketing.
Why she is here: she watched resorts work hard to deliver a great guest experience, then hand guests a tool from a different era. She decided to help close that gap.
Want to work with us?
We're always interested in talking to resort operators, designers, and
engineers who care about the mountain experience. Reach out at
hello@getcorvar.com. Or
book a demo if you'd like to see what we've built.
